Updated February 20, 2026
TL;DR: Opsgenie stops accepting new customers June 4, 2025 and shuts down April 5, 2027. For MSPs managing multiple clients, the migration is an opportunity to consolidate your stack. incident.io's Service Catalog models "Client" as a first-class entity, automating client-specific routing, status pages, and SLA reporting without separate instances. PagerDuty offers powerful alerting but lacks native multi-tenancy. Blameless excels at SRE practices but focuses less on external communication. For true client isolation and Slack-native workflows, incident.io delivers Catalog-driven multi-tenancy with Slack-native automation out of the box.
Atlassian's Opsgenie sunset announcement sets a hard deadline: existing data gets deleted after April 5, 2027. If you're running a Managed Service Provider operation, Opsgenie handled the paging but left you stitching together client communications, SLA reports, and data isolation across five other tools. The forced migration to Jira Service Management adds complexity most MSPs don't want. Here's how the top alternatives compare when you need multi-tenant architecture, client-specific automation, and proof you hit every SLA target.
The official migration timeline gives you until April 2027, but Atlassian made its intentions clear when it stopped offering new trials after June 2025. Opsgenie's core strength was always alerting and on-call scheduling. What it lacked was the MSP-specific scaffolding for treating "Client A" and "Client B" as distinct operational entities.
The Jira Service Management friction: Atlassian is pushing Opsgenie customers toward JSM, a full IT Service Management platform designed for internal helpdesks. For MSPs running lean technical teams, JSM introduces ticket queue management, asset tracking, and change approval workflows you don't need. You need incident coordination, client-branded status pages, and automated SLA evidence for quarterly business reviews.
The MSP gap Opsgenie never closed:
Multi-tenancy in MSP tools means a single software instance serves multiple clients while keeping data isolated and configurations tailored for each. Each tenant's data is invisible to other tenants, ensuring security and privacy. This prevents the nightmare scenario where you leak Client A's incident details into Client B's status update or your on-call engineer gets paged about the wrong customer's outage.
Why it matters beyond compliance: Yes, SOC 2 auditors want to see logical data separation. But operationally, multi-tenancy is about velocity. When your platform understands "this incident belongs to Client A," you can automate routing (page the Client A squad), communication (update Client A's status page), and reporting (add to Client A's monthly SLA dashboard) without manual triage.
Role-Based Access Control (RBAC) and private incidents: incident.io's private incident capabilities let you restrict visibility so only the Client A response team sees Client A's data, even within your shared Slack workspace.
White-labeling means branding the incident response so it appears as your MSP (or the client's own brand), not a generic third-party tool. MSPs need multiple distinct status pages, one per client or client segment, managed from a single dashboard.
incident.io offers three status page types: public pages for general availability, sub-pages for regional or product-specific views, and customer pages with authentication for dedicated client access.
"Great how you can set up multiple status pages... Tessian have one per region (something others don't allow and make it much more relevant for your customers)." - Phil O. on G2
Why it matters for trust: When Client A sees an incident update branded with their logo and specific to their infrastructure components, it reinforces that you're running a professional operation. Generic "System Down" messages from a shared status page make clients question whether you're managing their environment or just reselling commodity monitoring.
Quarterly Business Reviews demand proof you hit SLA targets. With incident data scattered across Opsgenie alert logs, Slack threads, Jira tickets, and Google Sheets, generating a report showing "Client A: 18 incidents, median MTTR 28 minutes, 95% resolved within SLA" takes hours of manual correlation.
incident.io's Insights dashboard aggregates data by team, service, or custom Catalog attributes (like Client). Filter by "Client = Acme Corp," export MTTR trends, incident frequency by severity, and top incident types. One dashboard replaces the spreadsheet archaeology.
The MSP advantage: Catalog-driven multi-tenancy
incident.io's Service Catalog is the architectural difference. You define custom Catalog types, including a "Client" attribute, and map every service to a client. When an alert fires for "PaymentGateway" (owned by Client Acme), incident.io knows to auto-create #inc-acme-1234, page the Acme on-call squad, and publish updates to Acme's dedicated status page.
The Catalog uses API-driven custom types where you define "Client" as a field with values like "Acme Corp," "TechStart Inc," "HealthCo." Every service in your infrastructure gets tagged with its owning client. incident.io's Workflow engine then uses Catalog data to drive automation. For example, configure a workflow: "If service.client = 'Acme', create private channel, escalate to Acme-Squad on-call, publish to Acme Status Page."
"The separation of functionality between Slack and the website is extremely powerful... All essential tasks during the incident live phase can be handled or initiated inside Slack." - Joar S. on G2
Multiple status pages from one dashboard:
incident.io's customer pages feature provides authenticated, client-specific status communication. Manage 20 client status pages from your incident.io dashboard. When you type /inc resolve in the Acme incident channel, only Acme's status page updates automatically.
Integrations with MSP tooling:
The platform integrates natively with monitoring tools MSPs rely on: Datadog, Prometheus, New Relic, Grafana, Nagios, PRTG, and Splunk. For ticketing, it syncs with Jira, Linear, and ServiceNow, auto-creating follow-up tasks with full incident context.
Pricing transparency:
incident.io Pro plan costs $25/user/month for incidents plus $20/user/month for on-call ($45 total).
Pros:
PagerDuty has been the industry standard for alerting reliability since 2009. Its integration library covers 700+ tools, and on-call routing handles complex escalation paths (if primary on-call doesn't ack in 3 minutes, page backup, if backup doesn't respond in 5 minutes, escalate to manager). For MSPs with complex alerting requirements, PagerDuty's Event Intelligence and noise reduction filter duplicate alerts across multiple monitoring sources.
Cons for MSPs:
PagerDuty was not designed with native multi-tenancy. You can approximate client separation using "Services" and "Teams," but achieving true isolation requires significant configuration overhead. While PagerDuty offers Slack integration capabilities, many MSPs report spending more time in the web UI than their chat tools during complex incidents.
Base pricing starts at $21/user/month but reaches $40+/user/month with required add-ons for noise reduction, AI capabilities, and advanced runbooks.
Verdict: Choose PagerDuty if you need robust alerting and already run status pages separately. Expect $40+/user/month all-in. Avoid if you want Slack-native workflows and unified multi-client management.
Pros:
Blameless excels at blameless post-mortems (as the name implies) and SRE culture building. The platform emphasizes reliability metrics, SLO tracking, and incident retrospectives that drive organizational learning. If your MSP sells "reliability engineering as a service" and needs to show clients how you're improving their error budgets quarter-over-quarter, Blameless provides strong analytics.
Cons for MSPs:
My research found limited documentation on Blameless's external status page capabilities or multi-tenant client management. One comparison noted that for external communication aspects required by MSPs, incident.io offers more flexibility.
Verdict: Strong for SRE practices focused on internal reliability improvements, but less documentation exists about handling distinct client environments with separate SLAs and status communication requirements.
| Feature | incident.io | PagerDuty | Blameless |
|---|---|---|---|
| Multi-tenancy support | Native via Catalog with custom Client attribute and automated routing | Approximate via Services/Teams with manual configuration | Limited documentation for MSP use case |
| White-label status pages | Multiple customer pages with auth, managed from one dashboard | Native status pages available, multiple pages possible | Unclear external status page support |
| Slack-native workflow | Full lifecycle in Slack via /inc commands | Slack integration with some actions in Slack | Slack integration for coordination |
| On-call management | Included with $20/user/mo add-on (Pro plan) | Core offering, included in base price | Integrates with PagerDuty |
| Pricing model (50 users) | $45/user/mo × 50 = $27,000/year (Pro + on-call) | $40+/user/mo × 50 = $24,000+/year (with add-ons) | Custom pricing, contact sales |
| MSP-specific automation | Catalog-driven workflows with client-specific triggers and conditional routing | Manual configuration per client Service | Focus on SRE practices over MSP ops |
The Workflow engine uses condition-based triggers and expression-based routing. Set conditions like "If service.client = 'Acme' AND severity = High, then escalate to Acme-Squad on-call, create private channel, publish to Acme Customer Status Page."
Concrete example workflow:
acme-payment-api serviceacme-payment-api.client = "Acme Corp"), creates #inc-acme-0847-api-latency, pages Acme on-call engineer, and invites Acme account manager/inc resolve, timeline exports to Acme's dedicated Jira project for SLA tracking"Incident Workflows... significantly reduce the time it takes to kick off an incident. The workflows enable our teams to focus on resolving issues while getting gentle nudges from the tool to provide updates and assign actions, roles, and responsibilities." - Carmen G. on G2
No human needed to remember "which client is this?" The Catalog attribute drives every downstream action.
Configure sub-pages and customer pages from the incident.io dashboard. Each client gets a dedicated URL (e.g., status.yourmsp.com/acme) with optional password protection or SSO. Each status page displays components mapped to Catalog services, so when the acme-payment-api service has an incident, only Acme's page shows degraded performance. Client B's page remains green.
You can customize pages to reflect different products, modules, or regions. For MSPs running dedicated infrastructure per client, customer pages limit access to specific authenticated users.
incident.io maintains SOC 2 compliance and implements GDPR requirements. For MSPs handling regulated client data, private incidents restrict channel access within Slack. Only users with the assigned role or explicitly invited can see incident details. SAML/SCIM support on Enterprise plans integrates with your identity provider for centralized access control.
Data encryption uses AES-256 at rest with encryption in transit throughout the system.
Atlassian's migration tool focuses on moving to JSM, but if you're evaluating alternatives, here's the parallel-run approach:
Timeline expectations: Budget 6-8 weeks for straightforward migrations, 8-16 weeks for complex multi-client setups. Most teams underestimate by 2-3x. Migrating on-call schedules with complex rotations takes 1-2 weeks because CSV exports don't import cleanly.
Weeks 1-2: Parallel setup and pilot client
Install incident.io in your Slack workspace (takes 5-10 minutes from Slack marketplace), configure Catalog with your service inventory and client attributes, set up on-call schedules for one pilot client. Keep Opsgenie running for production alerts.
Weeks 3-4: Dual alerting and validation
Configure monitoring tools to send alerts to both Opsgenie and incident.io webhooks. Keep Opsgenie as the system of record while you validate incident.io routing and automation. Run 5-10 real incidents through both platforms, compare MTTR and workflow friction. Use incident.io's migration tools to import remaining schedules.
Weeks 5-8: Full migration and optimization
Redirect monitoring webhooks to incident.io only, starting with pilot client. Monitor for missed alerts or routing issues for one week. Migrate remaining clients to incident.io workflows, configure client-specific status pages, and set up SLA reporting dashboards. Decommission Opsgenie subscriptions before renewal to avoid annual commitment.
"We didn't know about incident.io until... I really like its integration with Slack, quickly and visually alerting us to an issue. The possibility of customization and the alerts about actions to be completed and executed is very guiding." - Cassio F. on G2
One team completed their integration in less than 20 days with approximately 15 engineers. The key: testing with real incidents during parallel run, not just sandbox drills.
If you need robust alerting with complex routing and already run separate tools for status pages and SLA tracking, PagerDuty's maturity makes sense despite higher cost. If you want to automate the business of incident management with client-specific routing, branded communications, and unified reporting, incident.io's Catalog-driven architecture removes the manual overhead that kills MSP margins.
The Opsgenie sunset forces a decision by April 2027. Use the migration as an opportunity to consolidate your stack. Most MSPs running Opsgenie also pay for separate status page tools, Confluence for post-mortems, and Jira for follow-ups. incident.io replaces multiple tools with Slack-native workflows at $45/user/month, delivering both cost savings and efficiency gains.
Schedule a demo to see multi-tenant workflows in action, and run your first client incident through the platform.
Multi-tenancy: Architecture allowing a single software instance to serve multiple distinct clients while maintaining logical data separation, access controls, and isolated configurations for each tenant.
White-labeling: Customizing a third-party product (like a status page or incident portal) with your MSP or client's branding, making it appear as your own service rather than a vendor tool.
RMM (Remote Monitoring and Management): Software platforms MSPs use to monitor client IT infrastructure, deploy patches, and detect issues across multiple client environments from a centralized dashboard.
SLA (Service Level Agreement): Contractual commitment defining expected uptime percentages, response times, and resolution timeframes. MSPs must prove compliance through incident metrics and reporting.


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