We care about our brand. Here's everything you need to use it well.
The incident.io logo includes two elements: our brand mark (the flame) and our word mark (the flame attached to the word).
We normally use the full-color word mark with the orange (aka 'alarmalade') flame. When contrast is an issue, switch to the mono version in white or charcoal. And if space is tight, just the flame on its own works great.
Our main logo, in full color dark option, this is our primary logo to be used on light backgrounds.
Our main logo, in full color light option, this is our primary logo to be used on dark backgrounds.
A single color, dark full logo option this is to be used when contrast is lacking for the flame.
Our flame brand mark is to be used when space or layout constraints don’t allow for the full logo..
Our flame brand mark is to be used when space or layout constraints don’t allow for the full logo.
We use a mix of serif and sans serif fonts across the incident.io brand.
Serif fonts are typically used for large, bold headings. Sans serif is used for smaller headings and body text.
We also use Kalam occasionally for handwritten accents, and Geist Mono for alternate subheadings.
We use a variety of colors to represent the incident.io brand digitally. Here's our guidelines for how and where we use the colors for visual consistency and polish.
The main brand accent color. It works well for adding a touch of color here and there (the flame in our logo, highlighting certain bits of text in headings, colored icons) or for drawing attention to things (e.g. a primary CTA).
Charcoal is our version of black and is mainly used for heading text however can be used sparingly where appropriate for dark backgrounds or to add high contrast elements or illustrations.
White is used as a neutral background color and for text or icons that need to be displayed on darker backgrounds. We use white as a primary overall theme of all web pages as a default look and feel.
We use sand colored surface colors in various shades to add contrast and visual interest to web pages. Secondary sand is used primarily as a base layer background color.
We use sand colored surface colors in various shades to add contrast and visual interest to web pages. Tertiary sand is primarily used to add contrast when used on top of secondary sand.
We use sand colored surface colors in various shades to add contrast and visual interest to web pages. Quaternary sand is primarily used to add high contrast or icons on top of Secondary sand, or White backgrounds.
Primarily used for body text where less contrast is required to help define hierarchy.
Primarily used for for more subtle body text or borders which require more contrast.
Primarily used as borders around ui elements such as form fields, content cards.
