Brand Center
We care about our brand. Here's everything you need to use it well.
Download our comprehensive brand guidelines to learn how to use the incident.io brand correctly. The guide includes our logo usage rules, color palette, typography system, and best practices for representing our brand.
01 Logos
The incident.io logo includes two elements: our brand mark (the flame) and our word mark (the flame attached to the word).
We normally use the full-color word mark with the orange (aka 'alarmalade') flame. When contrast is an issue, switch to the mono version in white or charcoal. And if space is tight, just the flame on its own works great.
Full Logo
Full logo - Color - Dark
Our main logo, in full color dark option, this is our primary logo to be used on light backgrounds.
Full logo - Color - Light
Our main logo, in full color light option, this is our primary logo to be used on dark backgrounds.
Full logo - Mono - Dark
A single color, dark full logo option this is to be used when contrast is lacking for the flame.
Brand Mark
Logo mark - Color - Alarmalade
Our flame brand mark is to be used when space or layout constraints don’t allow for the full logo..
Logo mark - Mono - Dark
Our flame brand mark is to be used when space or layout constraints don’t allow for the full logo.
02 Typography
We use a mix of serif and sans serif fonts across the incident.io brand.
Serif fonts are typically used for large, bold headings. Sans serif is used for smaller headings and body text.
We also use Kalam occasionally for handwritten accents, and Geist Mono for alternate subheadings.
03 Colors
We use a variety of colors to represent the incident.io brand digitally. Here's our guidelines for how and where we use the colors for visual consistency and polish.