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Article

A B2B sales stack from Seed to Series A

A bullet-proof formula for an early-stage startup sales stack. In this article, we’ll take you through some tips on how to pick the right sales tools to take you from seed to series A.

Yann Sarfati
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Yann Sarfati

7 min read
Red dont-cross traffic light
Article

Rolling out Roles

Take a peek behind the scenes at how we built user roles into our product, and rolled them out to our existing users

Isaac Seymour
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Isaac Seymour

6 min read
Piles of money
Article

Finding a pricing model that’s just right

Getting your pricing right is critical to the success of any SaaS company, but finding a model that works can be tough.

Katie Hewitt
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Katie Hewitt

7 min read
The start of a racetrack
Article

Starting projects at incident.io

We've found a way of kicking off projects at incident.io which helps us ship in a fast and focussed way.

Lisa Karlin Curtis
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Lisa Karlin Curtis

5 min read
A photo of a podium
Article

Designing your incident severity levels

Learn what incident severities levels are, what to consider when designing them, and the levels we recommend you use.

Stephen Whitworth
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Stephen Whitworth

4 min read
A cartoon of a rocket lifting off
Article

Customer Success at an early-stage B2B SaaS company

A killer Customer Success function is critical to the success of any SaaS company. Find out how we’ve developed strong customer feedback loops to fuel our product development and built user insights to improve feature adoption.

Esther Delignat
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Esther Delignat

7 min read
Pillars at the Temple of Edfu, Egypt
Article

The three pillars of great incident response

There’s no one-size-fits-all incident response process, but the same three pillars form the core of any good process: clarity, transparency and calm.

Lisa Karlin Curtis
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Lisa Karlin Curtis

5 min read
A photograph of printing press letter blocks
Article

Use your words: the importance of clear writing in product development

Good copy can be the difference between a decent product and a great one. Our engineer Sophie explains how copywriting is a central part of product development - and at startups, it's often an engineer's job.

Sophie Koonin
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Sophie Koonin

8 min read
The startup guide to sensible incident management
Article

The startup guide to sensible incident management

A simple guide to help you bootstrap great incident management practices at your startup.

Chris Evans
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Chris Evans

9 min read

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