Reflecting on a momentous 2023 at

2023 at was a year to remember.

While it's easy to be cyclical about proclaiming that every year was better than the last, a few things stand out that made 2023 truly a year for the books.

  • Doubling the size of the company across London and the U.S.
  • Opening an office in New York
  • Attending a ton of different conferences like KubeCon and LeadDev
  • Releasing impactful products like Status Pages and Catalog
  • Publishing a changelog every single week
  • Going to Barcelona for the biggest offsite we've ever organized

TL;DR, a lot happened! Especially when you consider that a lot of things didn't make the list above.

So as we turn the page to 2024, we wanted to take a moment to reflect on the transformative year that was 2023, not only for us but our customers as well.

And while there's still quite a bit of work to be done over the final two weeks, we're proud of all of the work that's gone into the last 12 months to make the place you go to when things go wrong.

What we said at the end of 2022

Before we dive in, let's hone in on something specific that we said last year that will continue to play a really important role next year and beyond.

Looking ahead, our focus remains clear: shifting the mentality that incident management is an 'engineering thing,' and democratizing it for every department.

This is what our CPO, Chris, said in a year-end wrap up blog post in December of 2022. Arguably, everything we did this year was meant to follow through on this vision.

So first things first, did we get closer to this world vision?

Based on conversations with customers, it appears the answer is an unequivocal "yes." Not only are companies using in creative ways that fall outside of the scope of a traditional incident, teams outside of engineering are also using the platform.

In many ways, we started to lay the groundwork for this mindset shift nearly two years ago.

Way back in the early days of, we published our Practical Guide to Incident Management. In that guide, we defined an incident as:

...anything that takes you away from planned work with a degree of urgency.

Note how intentionally open-ended this definition is.

For us, it's not about being cryptic or ambiguous. But the reality is that what an incident is doesn't have to fit into a well-defined box. It truly can be anything and can be for everyone.

Circling back, we're excited to see that one of the goals we set out for ourselves in 2022 has come to fruition for so many respected companies.

With that, let's take a trip down memory lane.

New joiners here, there, everywhere!

We onboarded quite a few folks in 2023. While hiring is part of any growing company's roadmap, we were intentional about setting very aggressive goals for ourselves given the growing scope of the product.

How much did we grow?

Well, we doubled the company across both London and the U.S. (more on this later). What this looks like in practice goes well beyond just numbers. With more people around, we can deliver faster turnaround times, which means more products shipped, resulting in happier customers.

Ultimately it's about creating foundations that help us push the pace to deliver what our customers need, faster.

Catalog and Status Pages

Speaking of shipping products, the team did quite a bit of that in 2023.

Many of these features were highly requested by customers and folks who were looking to onboard with us, so getting them out to the world put smiles on lots of faces (ours included).

Status Pages and Catalog stand out as two particularly impactful launches that our product team worked hard to get right.

The early signs are really encouraging. We've gotten lots of great feedback that these features are not only helpful, they're proving to have a meaningful and measurable impact on the way companies organize around and communicate about incidents.

You get a changelog, and you get a changelog...

At, we aim to deliver little "moments of delight," as we like to call them, as often as possible. But this doesn't have to be reserved for major launches that take weeks and months to put together. These can be small quality-of-life improvements that go a long way toward making the product feel better.

Just one more inevitable step towards world domination is probably what 2024 holds for us. - Stephen, CEO of

The changelog is where we capture all of these little bits of small, but meaningful work. And in 2023, we shipped one every. single. week.

What does that mean? A lot of delight for customers! But it also means a better, more reliable product that works when it needs to. Oh, and one that looks really good, too.

A week in Barcelona!

We work hard, but we also reserve some time to have fun as well.

In June, the entire team converged on the beautiful streets of Barcelona for our second company offsite. For a full week, we bonded, ate lots of paella, and brainstormed our newest set of company values.

In many ways, it was one of the most important weeks in the story that is In the end, we came away with a set of values that not only codified where we were then, but where we wanted to be in the years to come:

  • 🔍 Find a way
  • 🪄 Make it magic
  • 🆙 Raise the pace
  • 🤝 Trust by default
  • 🎉 Win together at a booth near you

If there's anything 2023 bought for folks at, it's a collection of air miles. Lots of them.

From Amsterdam, to Chicago, and even back home in London, was a staple at several big conferences in 2023 like KubeCon and LeadDev. These events are a way for us to connect with all sorts of folks and better understand pain points when it comes to incident management.

To all of the customers we ran into, a big thank you for stopping by our booths! You'll be seeing lots of us in 2024.

New York, New York

Towards the end of 2022, we wrote about how we had made our move into the U.S. and opened up a small, intimate WeWork space.

Now, we're ecstatic to share that we've since moved into a much bigger, private office in the Flatiron neighborhood. Our team has grown substantially since then, too, with over 10 employees calling that office space home.

And while the paint is still drying on this new space (we moved in about two weeks ago) we're excited to grow into it and really make our mark in the New York market.

Looking ahead to 2024

Whew. OK, 2023 was a whirlwind in the best way. So what's next?

There's a lot to be excited about in the new year, many of which we can't speak about just yet. We promise it'll be worth the wait. But regardless, one thing will always remain constant: our push to make the single place you go to when things go wrong.

To all of the customers who have been along for the ride, thank you.

A year in review: 2023 at

As we close the curtain on 2023, we sat down with the three co-founders of to do a bit of reflection on the wild ride that was this year.

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Picture of Luis Gonzalez
Luis Gonzalez
Content Marketing Manager

Operational excellence starts here