Weâre nearing the end of Q1 2025, and Iâm very excited about whatâs next for Q2 and beyond.
The product is growing, and hiring is ramping up rapidly right now - itâs an incredibly exciting time for us at incident.io.
I think itâs going to be one of the most impressive years for incident management overall. By the end of the year, incident management will look very different from today, specifically due to the AI explosion thatâs happening.
We think AI can make a significant difference to incident response, therefore weâre making a significant investment in it - Iâll talk more about AI further below.
One thing I noticed in recent conversations with smart and ambitious candidates, people always ask me: âWhy incident.io, and why now?â
If I were in their shoes, this post is the answer Iâd give myself. It covers our product vision, our engineering culture, and the company.
Letâs take a look on how I personally think about the product. And because a great product can only exist with great people, Iâll then focus on the calibre of team we have and why joining this team would be an incredible career choice for you.
The Product is where youâd make the biggest impact if you were to join, so letâs go a bit deeper.
Curious about how 2025 has gone so far, I checked our Changelog and counted 13 entries already. Weâve shipped over 200 fixes, features, and improvements; deployed around 2700 times to production; and engaged more than 3000 times with customers to ensure weâre building the right things.
And weâve done all of that while building what I genuinely believe is one of best AI products: Investigations. Itâs wild to me that this is now becoming a reality.
For the purpose of explaining whatâs coming in Product, Iâm going to stay with the three main areas that guide our goals: AI, On-call, and Response.
AI has been in the news, and every SaaS company wants to be âAI-readyâ. Weâre big believers in AI as well but weâre taking a slightly different approach.
Weâre making a huge investment in AI, and weâre not starting with âWe think the Product needs to have AI.â, weâre starting instead with âWe believe that AI can make incidents easier to handle.â and go from there.
In terms of magical AI products, weâve launched Scribe but honestly thatâs the beginning of something, not the end. Every time I describe what Scribe is, in meet-ups, interviews, or with customers, they all go âWhere was this all my life?â.
It sounds simple: âsomeone to transcribeâ. If you think from the experience of the user, itâs a lot more. It gives you peace of mind. You no longer need to think about who should take notes. Or finish a call and realise no one was taking notes. Or finish a call, and someone needs to go over all the notes and extract key takeaways, figure out the right follow-ups and who should be assigned.
With Scribe, thatâs all taken care for you and synced back to the incident channel for others to follow-up. If youâre an executive trying to follow along on an incident, long gone are the days you had to write âCan someone update me on what was discussed on the call?â. Itâs just there!
I want you to think of yourself as one of the engineers that shipped Scribe. It would have felt amazing to know you built it, wouldnât it?
In 2025, you'll help us take AI even further. Our next leap, which I mentioned before, is Investigations - imagine waking at night, logging on, and discovering AI has already completed initial investigations. You simply review and act.
You'll also focus on contributing to:
If AI is the big investment, letâs take a quick look at the investment we made last year, which has had a lot of traction with Enterprise customers: on-call.
We launched our on-call product last March and just celebrated its first anniversary. From day one, we've aimed to create something much better than existing tools: prioritising human-centered design and functionality.
Our engineering team tackles exciting, complex technical challenges every day: high-scale alert ingestion, intelligent alerting, global telecom reliability, and generating deep insights at scale.
This year, you'll help us make on-call a true wonder of a paging system by:
Ambitious? Absolutely. But one can only build ambitious products on top of a solid foundation. That is Incident Response.
Incident Response is where we started and remains our core focus. Customers love features like Catalog (bringing your own data to power automations), workflows (transforming tribal knowledge into consistent, repeatable processes), policies, and more. But there's so much more we want to build.
In 2025, you'll help us:
If youâre passionate about reshaping incident response and tackling building magical products, we need to talk. Let me give you a sense for the team youâd be joining.
Our engineering team is genuinely remarkable. Itâs a blend of highly experienced, low-ego engineers whoâve tackled massive challenges before, paired with similarly ambitious but more junior engineers eager to accelerate their careers.
We believe strongly in collaboration and community, so we bring everyone together in the office. While it might seem unconventional (Iâm going to keep any office-remote-hybrid debate outside the scope of this post) these days, we see it as essential, especially for those early in their careers.
When you join us, youâll immediately feel supported - thereâs an entire group of people that are ready to embrace and support you through thick and thin. Startups are hard work but they also provide rare growth opportunities. Worth reading the perspective of one of our engineers, Lawrence, on why he joined incident.io.
We actively encourage growth, ensuring you face exciting and meaningful challenges, within the safety of your own expertise of course. Here are a few examples of how we do it:
On top of all that, I donât think a week goes by that I donât get a message along the lines of âHey, Iâm sure managers and leads are all over this, but I think person X would be amazing on project Y.â from people that want to see their peers grow.
I think this kind of behaviour and culture is amazing, and hard to find. A team like this, combined with our product ambitions, will accelerate your career. How many people get to say they built a product used by leading companies like Netflix or OpenAI?
And the same goes for the rest of the company!
As a company, we're an energetic, tight-knit group, now about 80 strong. Walk through our office, and you'll immediately notice folks passionately solving challenging problems while still finding time for dad jokes, memes, spirited debates, and plenty of laughs. We're proud of our culture and openly share how we operate. Seriously, check it out.
Many startups lose their spark around the 50-person mark, bogged down by process, slower pace, or unclear vision. Not here. At 80 people, we maintain incredible velocity, just enough structure, and a clear, ambitious vision.
Sales, Customer Success, Engineering, Product, Design, Founders, all work together to win.
There's genuinely never been a better moment to jump aboard - we have momentum, clarity, and exciting technical challenges waiting to be solved.
Our product is excellent and mature but that doesnât mean finished - that means weâre ready for the next ambitious challenge. We have countless exciting problems left to solve.
2025 stands to be our most exciting year yet. Come join us â weâve got a tonne to do and weâre looking for smart folks to help us do it!
We're actively hiring across Engineering, Design, and have many other roles opening soon. Even if it's early, we'd love to chat:
Come join us and help build the future of incident management. Our team is special but weâre always looking for the next special person we want to work with. That could be you.
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