Last Updated: February 2026
| # | Pain Point | Customer Impact |
|---|---|---|
| 1 | Forced migration due to product deprecation | April 5, 2027 sunset date - no choice but to migrate |
| 2 | Zero product innovation since Atlassian acquisition | "I don't think they've really done much to it" since 2019 |
| 3 | JSM migration creates 2x cost increase | Same features, double the price |
| 4 | Manual process burden that does not scale | "Everything that happens after acknowledgment is manual" |
| 5 | Poor UI/UX creating navigation confusion | "Most engineers have no idea what they're doing" |
| 6 | Unreliable API and integration issues | "The Opsgenie API is terrible" - frequent overloads |
| 7 | Alerting-only tool with no incident lifecycle | "Really basic" - just "who's on call" |
| 8 | Poor support and service reliability | Alerts disabled "for long periods of time" by Opsgenie |
| 9 | Schedule management complexity and rigidity | "Hell on earth to manage overrides" |
| 10 | Alert noise and poor alert management | "A lot of false positives and just spamming alerts" |
Opsgenie was a leading on-call management and alerting tool that gained popularity for its Atlassian ecosystem integration after being acquired in 2018. For teams already using Jira and Confluence, Opsgenie seemed like a natural fit.
But after analyzing 125+ customer interviews conducted between 2024-2025, we discovered something surprising: teams aren't just leaving Opsgenie - they're being forced to leave. Atlassian announced Opsgenie's deprecation, with a hard sunset date of April 5, 2027. New sales already ended on June 4, 2025.
This creates unprecedented urgency. Every Opsgenie customer must migrate, and the patterns from our interviews reveal why many are choosing alternatives over Atlassian's suggested path to JSM.
Opsgenie will be completely discontinued on April 5, 2027. This isn't speculation - Atlassian has officially announced the sunset, and new Opsgenie sales ended in June 2025.
Every Opsgenie customer must migrate. The question isn't whether to move, but where to move and how quickly.
"We're looking for a replacement for Opsgenie that's going end of life in 2027. So this is the main motivator for us." - Engineering leader at a global payment processing company (500 users)
"Opsgenie has been bought by Atlassian in 2019 and now they are sunsetting Opsgenie in 2027." - SRE team lead at an e-commerce platform
"Opsgenie is going away like you're not going to have a choice." - Platform engineering manager at a fintech comparison company
"The Opsgenie is going to be deprecated next year." - Engineering leader at a financial infrastructure company
"We discovered that Opsgenie is leaving the market... in 2027." - Engineering director at a salon software company
"We're running into the whole Opsgenie going away in 2027." - SRE lead at a real estate technology company
"Opsgenie sent us an email to let us know that they're completely closing down in 2026." - Engineering manager at a cloud solutions company
"We are currently using Opsgenie but are looking to switch because Opsgenie is retiring next year." - Platform engineer at a managed cloud services company
| Company Type | Migration Status |
|---|---|
| A global private equity firm | Platform team + 10 tech teams actively migrating |
| An enterprise marketing analytics platform | Teams migrating one by one with shadow mode |
| A marketing automation company | Migration scoping in progress |
| A major gaming company | Large-scale migration requirements gathering |
| An aerospace technology company | Active evaluation with Opsgenie admins involved |
| An enterprise document platform | Migration guide created |
| An HR technology platform | On-call POC and migration planning |
| A global fintech company | Transitioning all on-call teams and incident responders |
Opsgenie has been effectively frozen since Atlassian acquired it in 2018. Customers consistently report that the product hasn't evolved to meet modern incident management needs.
Since the acquisition, Atlassian has focused resources on JSM rather than improving Opsgenie, leaving customers with a stagnant tool.
"Since it's been bought by Atlassian, I don't know how many years ago now, I don't think they've really done much to it to be quite honest." - Engineering leader at a payments company
"The product set of stuff in the market is a lot different now, way more features than what Opsgenie offers." - Platform engineering manager at a payments company
"Continued improvements with incident.io well beyond what we saw with Opsgenie just kind of being the same thing for the last eight years that I've used it." - SRE lead at an open source foundation
"I don't think the product has changed in the last four years since the day we used it." - Engineering manager at a SaaS company (2024)
"Opsgenie is obsolete and it's stepping into this role of infrastructure." - Platform engineer at a print-on-demand company
| Area | Opsgenie Status |
|---|---|
| AI capabilities | None available |
| Workflow automation | Minimal, mostly manual processes |
| Modern Slack integration | Basic integration vs. native solutions |
| Post-incident analytics | Limited insights and classification |
| Proactive detection | Reactive only, no anomaly prediction |
Atlassian's suggested migration path to JSM doubles costs while providing the same core features. This cost shock is driving customers to evaluate alternatives.
JSM's pricing structure forces Opsgenie customers into significantly higher costs without corresponding feature improvements.
"Opsgenie being deprecated... JSM ends up being twice the cost for basically the same features." - Engineering leader at a health wearables company (2024)
"A bunch of customers that did move because it was so much cheaper and now they have to move again." - SRE at an AI software development company
"I don't find a lot of their product valuable in the way of that they charge per user." - Engineering manager at a digital marketing agency
"We're paying $3,000 per month for Opsgenie." - Engineering lead at a financial services company
| Factor | Opsgenie | JSM Migration |
|---|---|---|
| Base pricing | ~$20-23/user/month | ~$40-46/user/month |
| Feature set | Basic alerting | Same basic alerting |
| Innovation | Frozen | Atlassian roadmap |
| Integration rebuild | Not required | Many need rebuilding |
| Effective cost increase | Baseline | 2x increase |
Opsgenie lacks automation for the actual incident management process, leaving teams to handle coordination, communication, and resolution manually.
Opsgenie excels at paging but falls short on incident lifecycle automation, forcing teams to build workarounds or use additional tools.
"As soon as a person acknowledges that alert, everything that happens after that is more or less manual." - Engineering leader at a global private equity firm
"A whole lot of manual processes." - SRE at an enterprise observability company
"As soon as you have to do something manual, it all starts falling apart especially if you're doing it at scale." - Engineering manager at an animal health company
"We create Slack channels manually... communicate with customers... that's all done through a spreadsheet." - Platform engineer at a mobile payments company
"It's very manual today, and it's not very uniformly followed across the company." - Engineering leader at a developer tools company
"The only way in Opsgenie to do it is to actually go into Opsgenie and create an alert for that particular person." - SRE lead at a mortgage technology company
"For Opsgenie, there is no workflow at the moment purely, it is directly alert is coming and we are like, using it." - Engineering manager at a quick commerce company
"Onboarding teams involves a lot of manual operations." - Platform engineer at a fintech platform
Engineers consistently describe Opsgenie's interface as confusing and difficult to navigate. The user experience creates operational friction and reduces adoption.
The UI complexity means teams struggle with basic tasks, creating knowledge gaps and operational risk.
"Most engineers have no idea what they're doing when they're navigating the Opsgenie UI." - SRE at a global design platform
"I couldn't believe how many people did not know how to even use Opsgenie to page another team." - Engineering leader at an insurtech company
"Sometimes it's difficult to navigate within their UI." - Platform engineer at a B2B payments company
"Opsgenie's overriding feature is very finicky and bad outdated." - SRE lead at a treasury management company
"It seems like the cart's before the horse here with Opsgenie." - Engineering manager at a global retail company (on acknowledgement UX)
"Not really interested to go with Jira Service Management." - Platform engineer at a trading platform (finding JSM unsuitable)
"Three or four button clicks to get to the alerting." - SRE at a financial services company (comparing JSM to Opsgenie)
| Problem | Impact |
|---|---|
| Complex navigation | Engineers can't perform basic tasks |
| Poor mobile experience | Alert acknowledgment issues on mobile |
| Unintuitive workflows | Multiple clicks for simple operations |
| Training burden | New hire onboarding takes excessive time |
| Override management | "Finicky and bad outdated" interface |
Opsgenie's API has critical reliability issues that affect incident response capabilities and integration stability.
Infrastructure reliability directly affects incident response effectiveness, and customers report consistent problems.
"Opsgenie API is a bit weird as it often tends to overload." - Platform engineer at a fintech platform
"The Opsgenie API is terrible." - Engineering manager at an events technology company
"Our current tools, shit for it. So it will like it will just crap out and then not work for five minutes." - SRE at a cybersecurity company
"It did not have the ability to create a Zoom call on the fly." - Engineering leader at a payroll software company
"Setting up Zendesk integration was problematic due to deduplication issues." - Platform engineer at a document management company
"Encountered problems when attempting to add more seats in Opsgenie." - Engineering manager at a cloud networking company
"The right hand doesn't know what one of the fingers is doing." - SRE lead at a fraud prevention company (on poor customer service coordination)
| Challenge | Customer Quote |
|---|---|
| API overload | "Often tends to overload" (fintech platform) |
| Datadog integration | "Okay, but it's not exceptional" (EV charging company) |
| Cross-team coordination | "Manual command required" for escalation (EV charging company) |
| Seat management | "We couldn't add another subscription" (trading technology company) |
| Configuration complexity | Team opted for "manual configurations instead" (events technology company) |
Opsgenie functions primarily as an alerting and paging tool, not a comprehensive incident management platform. Teams need additional tools for the full incident lifecycle.
The scope of Opsgenie is limited to notification - teams must piece together other tools for communication, coordination, and resolution.
"Described Opsgenie as providing really basic functionality - just who's on call." - SRE at a financial services company
"Only use Opsgenie for critical alerts with pretty basic dashboard." - Platform engineer at a B2B payments company
"What we don't get and we expect from an incident management solution is better analytics." - Engineering manager at a quick commerce company
"Opsgenie only works for incidents that are only pure software systems issues - lacks cross-team integration." - Engineering leader at an EV charging company
"Want to automatically add the primary on call for their Opsgenie schedule." - SRE lead at a fitness software company (noting missing automation)
"Opsgenie was not providing an integrated view between incident management, problems, and change management." - Engineering manager at a healthcare technology company
Opsgenie has experienced significant reliability issues that directly impact incident response capabilities - the core function of the product.
Enterprise customers report both product reliability failures and declining support quality.
"Opsgenie has been real bad for us... they've slowed down our incident response and our alerting capability has been disabled for long periods of time from actions entirely on their end." - SRE team lead at a global design platform
"We have had issues in the past with things not like cases where alerts do not get routed anywhere." - Engineering leader at a mortgage technology company
"Sometimes miss alerts due to the configuration issues with Opsgenie." - Platform engineer at a fintech platform
"Mobile app notification issues where alerts weren't bypassing the silent mode of the phone." - SRE at a music streaming company
"In Opsgenie, you can't mute the phone. The Opsgenie like gets alerted even if your phone is on mute." - Engineering manager at a trading technology company
"Some issues with Opsgenie being a little unreliable right now for escalations." - SRE lead at a conversational AI company
"Doesn't have the AI driven features to accelerate and improve your resolution times." - Engineering leader at a conversational AI company
| Issue | Impact |
|---|---|
| Alerting capability disabled | Hours of missed incidents |
| Alerts not routing | Critical pages never delivered |
| Mobile notification failures | On-call engineers not woken |
| Configuration fragility | Alerts missed due to setup issues |
| Escalation unreliability | Issues with reliable escalation paths |
Opsgenie's scheduling system struggles with real-world on-call requirements, creating operational friction for teams managing complex rotations.
What should be straightforward scheduling tasks require workarounds and manual intervention.
"It's hell on earth sometimes to just manage the override for the month especially when there are vacations." - SRE at a music streaming company
"Interface for managing schedules can be painful due to bugs and usability issues." - Engineering leader at a music streaming company
"Scheduling adjustments require manual intervention through web application." - Platform engineer at a developer tools company
"On-call schedule is a mess and half the time aren't replying." - Engineering manager at a healthcare technology company
"Not all members of our team were using Opsgenie all that effectively." - SRE lead at a research computing center
"Simply Opsgenie's schedule management interface does not play nicely with international teams." - Engineering leader at an online gaming company (on time zone management)
"Primary issue with who sets up on-call rotations and associated permissions in Opsgenie, which have been problematic." - Platform engineer at an IoT platform company
Opsgenie's alert management creates significant noise problems, with customers reporting alert fatigue and false positive overload.
Poor alert filtering and management leads to engineer burnout and response fatigue.
"A lot of bad practices around... a lot of false positives and just spamming alerts." - SRE lead at a cryptocurrency trading company
"Has very noisy monitors and misconfigurations in Datadog integration." - Engineering manager at an EV charging company
"Express frustration about noise generated from alerts." - Platform engineer at a digital marketing agency
"Team manually triages alerts - sifting through many alerts each week." - Engineering leader at a mobile payments company
"One Slack channel that everything goes to results in a bunch of noise." - SRE at a healthcare technology company
"Developers receive a lot of redundant alerts leading to alert noise and cry wolf syndrome." - Engineering manager at a trading technology company
"Many alerts are noise and not actionable." - Platform engineer at a print-on-demand company
| Impact | Consequence |
|---|---|
| Engineer burnout | Constant false alarms exhaust on-call teams |
| Alert desensitization | Real incidents get ignored amid noise |
| Increased MTTR | Time wasted triaging non-critical alerts |
| Team morale | Nobody wants pages for non-issues |
| "Cry wolf" syndrome | Teams stop trusting the alerting system |
Based on 125+ customer interviews, here's when switching from Opsgenie makes sense:
Most modern incident management platforms offer:
| Migration Start | Risk Level |
|---|---|
| Q1 2026 | Low - 15+ months buffer |
| Q2 2026 | Medium - 12 months buffer |
| Q3 2026 | High - 6-9 months buffer |
| Q4 2026 | Critical - Last-minute rush |


Blog about combining incident.io's incident context with Apono's dynamic provisioning, the new integration ensures secure, just-in-time access for on-call engineers, thereby speeding up incident response and enhancing security.
Brian Hanson
We break down ITIL 5's governance framework and what it means for teams using AI in incident response. For incident management, it addresses questions like: Who's accountable when an AI-suggested remediation backfires? How do you audit AI-generated updates?
Chris Evans
When AI can scaffold out entire features in seconds and you have multiple agents all working in parallel on different tasks, a ninety-second feedback loop kills your flow state completely. We've recently invested in dramatically speeding up our developer feedback cycles, cutting some by 95% to address this. In this post we’ll share what that journey looked like, why we did it and what it taught us about building for the AI era.
Rory BainReady for modern incident management? Book a call with one of our experts today.
