Behind the Flame: Martha

Welcome to Behind the Flame, a series created to showcase our incidentios.

Meet Martha Lambert, Product Engineer here at incident.io.

Q: What has been your favorite incident.io memory so far?

It has to be the 2024 offsite in Marseille. One evening, we visited this beautiful local vineyard, it was absolutely stunning. Later, we were on an open-top bus driving through these windy roads, having such a silly time feeling like we were about to fall down the side of a mountain.

Q: What is the value that most resonates with you?

The value that most resonates with me, I think, is trust by default. I am a big feedback girly, I love feedback. I love working in an environment where people tell you exactly what they think and vice versa. So it's really important to me that I feel like all my colleagues have my back but would also tell me if I’ve missed something.

Q: What is your favorite benefit?

My favorite benefit is the first Friday of the month. I love having a lovely little extra day off, and it always feels like a surprise, which is so nice.

Q: What is your favorite Slack channel?

My favorite Slack channel is one called #cold-case-ysteries, which is a new channel for 2025. Every day we randomly post a photo of someone at incident.io’s fridge and everyone guesses who it belongs to.

Q: What advice would you give to yourself on your first day?

Lean really hard into using the brains of the people around you. Ask a wild amount of questions about anything that feels odd, interesting, or cool just keep borrowing their time. People are so up for it, and it helps you gain context and figure things out so much faster.

Q: What advice would you give to candidates interviewing?

I think for the Cultural Interview, when it feels conversational and we'll ask candidates a question about something, I love when people say, “Oh but what do you guys think about that” and we'll chat about race or pace or whatever it is. Yeah, I love getting a candidate's perspective as well.

Q: How would you describe the culture in three words?

I'm going to say fast, exciting, silly.

Q: Which incident.io employee would you want to be stuck in a lift with?

It's gotta be Rory Malcolm, he has the silliest stories and has always got some really, really niche Wikipedia depths.

Q: What does the last Friday of the month mean to you?

It’s such a welcome break every time. I’ll get to the end of the week, exhausted, and then remember, “Oh my god, it’s the first Friday of the month!” It’s always perfect timing. It’s also nice to have a day off when not everyone else does it feels like a little treat.

Q: What are you most looking forward to with incident.io this year and beyond?

This year I'm super excited about using AI in the product. We've got a lot of really cool stuff that I'm super excited about. There's a load of stuff going on and I think the way that will change incident response is wild. I think, yeah, I can't wait to see people start using it.

Q: What is something that you are excited or proud to have worked on?

I'm super proud to have worked on Status Pages. I think they're such a public thing for our customers and it's amazing that our customers trust us to do that for them and also I think they look great so it's super, super cool for people to represent their brands on something that we've built.

Q: What is it like being part of the Engineering team?

Being part of the Engineering team at incident.io is super energizing. I think everyone is here to do their best work. They want to do really exciting stuff. But I think the main thing is people are doing that for the customer and for the product who doesn't feel like we're doing stuff for technical, technical sake. And it's also just very silly and fun all the time.

Q: What is something that surprised you when you joined?

I think I was most surprised by how much our customers love us. At previous companies it was very much like your product is useful and I need to use it. So joining incident.io I think when customers were like, my god, I love this, please give me more of it, like constant feature requests, like getting super excited about whatever we ship,

Q: What has been your favorite customer interaction?

I love when customers send us memes about our support level. We've had a few where people will, I can't really describe a meme in words, they'll send us a picture of other support, leaving them drowning and instant support coming to save them because we're so great.

Q: If you were to join another team for the day, what team would you join and why?

The team I would love to join for a day would be Legal. Like I'm obsessed with all of the spreadsheet documents and contracts and like I would love to type a little message to someone and be like, I'm so sorry to inform you that we can't support you. Yeah, that would give me life.

Q: Why do you think companies need a reliable incident management tool?

In the world we’re in now, technology is such a huge part of people’s everyday lives. If something goes down for even a few hours, it can affect so many customers. Having a clear process and platform in place means you can stay calm, follow the steps, and fix things quickly. It’s more important now than ever.