Connecting to with Zapier

At, we believe that incidents are for everyone. As part of enabling that mission, we think it’s essential to ensure that all users can create, configure, and maintain business processes related to an incident.

Today, we have two approaches to support different people, products, and organizational structures:

  • With Workflows, we introduced an extension point to the product, allowing you to configure your specific business processes and requirements within Workflows let you configure when to page teammates, send updates to your affected customers, and much more - all within a point-and-click UI.
  • With the API, we opened the flood gates and gave you the flexibility to interact with from anywhere. The API lets you connect to any tool in your stack and give us instructions via that connection. No more waiting around for that one integration you need, and no more constraints on what you can do: the API is your oyster!

We’re excited to announce that we’re taking this further and adding Zapier to our growing list of options to automate your processes (and focus on fixing)!

Automating repetitive processes

Zapier is a tool that helps you automate repetitive tasks between two or more apps — no code necessary. It relies on Triggers ("when something happens") and Actions ("do this thing"). The end product is called a Zap.

Before we begin…

Regardless of what Zap you’re planning to build, you’ll need to establish some basic configuration to get things up and running in You can find everything you need in the help centre documentation.

Creating incidents when things go wrong

With, you’ve always been able to run /incident in any Slack channel to create an incident. More recently, we added the option to create incidents from PagerDuty alerts automatically. But what about those other services you’ve been eagerly awaiting to declare incidents from? There’s now a Zap for that!

As an Incident Response Manager, I want to be able to automatically declare an incident when I get a high severity Zendesk ticket.

It’s now possible to create incidents from any Zap Trigger. The Zap will run whenever the Trigger fires, after which can be used to handle the incident creation. You can even use the details provided from the Trigger (e.g. customer name) to populate details of the incident. And there you have it - declaring incidents from anywhere!

Other examples of Zaps you can create to declare an incident with the Action:

  • An Intercom ticket is marked as Critical
  • A new item is added to a Notion database
  • A JIRA ticket is escalated to Critical

And for those looking to take their incident management to creative new levels, you could also set up an emoji to Trigger an incident in a Slack channel by reacting with an emoji. Who’d have thought it!

Doing the right thing once an incident is created

With Workflows in, you can automate process post-incident creation. Things like sending nudges to write a post-mortem, email reminders for urgent incidents, and inviting helpful people to the incident channel. What about the other administrative tasks that consume brainpower when you should be thinking about the incident? You guessed it; there’s a Zap for that!

As an Incident Lead, I want to schedule a retrospective in my team’s Google Calendar ten days after an incident is declared.

It’s easy to forget in the fires of an incident to put time aside to talk about what happened in an incident, why, and how it can be prevented in future (we talk about this in Chapter 4 of our Incident Management Guide). Well, look no further! A simple Zap with an Trigger and a Google Calendar Action can take care of this for you!

Here’s another example:

As an Incident Responder, I’m responsible for adding a row to another department’s BigQuery instance when the incident is declared.

This can take time and, more importantly, can easily be forgotten when there are other things on your mind. A Zap can take care of this for you!

Zaps for everything

Not exactly! Zapier is a great solution when you want to build automations when it’s not supported in, or you don’t have the resources (or time!) to create something with our API. Sometimes, it can be more cost-effective to build in Zapier than to spend time trying to create something custom. Whatever your situation, we’d love to hear from you if there’s an important integration that you’re looking for and it doesn’t exist in!

What’s next?

Zapier integration is ready for you to use! Follow the instructions in the help centre documentation for more details on how to get started. We’d love to hear from you if you’ve got ideas for Triggers you would like to use or Actions that you would like to take. Join our Slack community and let us know your thoughts!

Picture of Charlie Kingston
Charlie Kingston
Product Manager

Operational excellence starts here