All alternatives vs building in-house

Learn more about how compares to building in-house

Many organizations will either follow a manual process or build tooling in-house. This page explores the pros and cons of this approach.

It's clear to me that even if we put 3-5 engineers on this for six months, we'd have built something worse than your product. So the savings there are really significant.

An Customer

Opinionated guidance vs fully customized

Building tooling in-house gives you full control over how you want to run your incident management process. If you’re confident you have a strong process and have the time and resources to invest in building something high quality, this option could work for you. The benefit of using is that we provide a tool that's ready to go. At we’ve used our years of experience - running hundreds of incidents - to create a tool that supports your team when it matters most. We also have a large customer community, which means we learn from opportunities and experience across the industry and use this to continually improve our product.

Monetary cost vs opportunity cost

Whilst you pay a fee to use, you should bear in mind that there is an opportunity cost to building tooling in-house. Not only is there an upfront time investment (which is likely to be substantial if you want to build something that is polished and withstands the test of time), but there are ongoing costs in terms of maintenance and training (see this article we wrote the topic). We ran a survey in August 2022, where our customers told us they saved up to 6 months of engineering time by buying vs building their own solution.

Ability to scale

If your company is fast-growing, building in-house tooling could present challenges for you later down the line. Training new starters to use your tooling will take time, and ensuring continuity if the employees who originally built the tool leave can present challenges. With, you can scale your business rapidly with confidence that the tool is simple to use, and is supported by a team of experts to guide your team where needed.


You want to be able to trust that your incident management system is going to work. When things go wrong, the last thing you need is to have to deal with a broken incident management system at the same time as trying to fix the real problem. The benefit of using external tooling is that it will be more reliable and if something does go wrong, your team won’t have to spend time fixing it - it’ll be taken care of for you.

Operational excellence starts here