# Behind the Flame: Josh M.

*April 9, 2026*

Welcome to Behind the Flame, a series created to showcase our incidentios.



Meet [Josh Miller](https://www.linkedin.com/in/joshua-miller-yes/), Senior Commercial Account Executive here at incident.io.



#### **Q: What is it like being part of the Go to Market and Commercial Sales teams?**

It's fast-paced. In the commercial segment, you work through such a wide range of deals, from quasi-enterprise down to true SMB size. So, there's a pace of handling that volume and complexity. Being part of the wider GTM org means we ship things so fast across the business, and there are constantly new updates coming in that you're always educating yourself on. It's a champagne problem to have, and honestly, the platform is getting better and better every week.



#### **Q: What does a typical day look like for you?**

Not every day looks the same, and I'm a little more Type B than some people here! A typical day will include customer calls, demos, hopefully some late-stage pricing calls and commercial conversations, plus some admin work: prospecting, follow-up emails, researching accounts I'd like to break into. I want to make sure the people I work with can find the most optimal times for them, so I flex my schedule around them rather than blocking it out rigidly.



#### **Q: What does collaboration look like on your team?**

It takes a village. It's almost clichéd, but it really does. The majority of my deals involve four or five people minimum: the BDR to source the meeting, a team member from Solutions Engineering as your de facto partner through the POC, someone from the Customer Success team for onboarding conversations, sometimes a Product Engineer to talk through the roadmap, and sometimes one of the Co-Founders hopping in to talk about the company vision. When I do my close-won summaries, I'm always shouting out five or six people and still feel like I'm missing someone. Collaboration here is almost synonymous with working at incident.io, and everyone is willing to get their hands dirty and hop in.



#### **Q: What has been your favorite incident.io memory so far?**

The Greece offsite in 2025, and in particular, the Olympic Games. The game of tug-of-war was a highlight for me. I have these vivid memories of Tom Wentworth, our CMO, jaw locked, pulling the rope as hard as he could, sleeveless tank and headband on. One of the rounds was a race where your whole team had to ski together on two giant skis along the beach. My team fell behind midway, but pushed through and ended up winning. Just the whole Olympics experience, seeing the gang get together and how seriously everyone takes it.



#### **Q: What is the value that most resonates with you?**

_Make it Magic_ is my favorite value. In sales, I always think about how I can make it more than just another sales experience for the prospect. How can I go above and beyond so they walk away remembering something beyond just a platform demo? I know Maggie [Solutions Engineer] got a customer custom cat treats and loads of other cat toys that were incident-related for a prospective customer. It's going the extra mile in ways that reflect who we are as a company, and those moments go a long way.



#### **Q: What's your favorite Slack thread or moment from the past year?**

There are so many. Honestly, a lot of people at this company could be comedians, and some actually are. The best channels for it are probably #random and #pointless-debates-and-hot-takes. What I really enjoy is the UK-US culture differences that come out. Someone will post about beans on toast or jacket potatoes, and the American side of the team is just like... _what_? You can get a mix of a very professional product update, and then there'll be some sly comment at the end referencing something entirely different. The humor is sprinkled everywhere, and it keeps things interesting.



#### **Q: How does the team celebrate wins?**

In the San Francisco office, we have a boxing bell that we ring every time we close a deal. It's always a great experience for the individual and the office; you can get some high fives, maybe a couple of screams of excitement. We're big on celebrating hard-earned wins.



#### **Q: What does incident.io do differently from anywhere else you've worked?**

It's not just pace: anyone can ship fast. It's the quality of what we're shipping at that speed. We take such pride in the work and deliver quality at a speed I hadn't seen before, and people truly care. When I collaborate with someone from another team, I never worry about the bare minimum. I make a request, and they go above and beyond without me needing to explain that I want more. People just want to do right by you. What's also unique is that everyone here is sneakily competitive, not in a toxic way, just in the way that naturally comes from genuine passion. You want to release great quality. You want to be the best at what you do.



#### **Q: What's something you've learned since joining?**

Professionally, I've become a better seller. I've learned to sell to much larger companies and to a more technical buyer, which is a skill in itself. But more broadly, I've learned how to work at a pace in a way that's actually sustainable. I've always cared about the quality of my work, but I've been in environments where that wasn't universal. Here, the bar is genuinely high, and everyone truly cares. Being in a culture where everyone's on the same page about quality has been really special, and it's taught me a lot about what it means to find a place where there's real passion for what you're doing.



#### **Q: What's a perk or benefit you didn't expect to love but actually do?**

Our PTO policy, genuinely. I know it sounds like a small thing, but I actually like that it's not unlimited. Unlimited PTO can sometimes be a bit of a scam: you end up never really taking it. Having a set number of days gives me something to aim for, and if I don't use them all, there's carryover. For someone in Sales or Go to Market, where it can be harder to step away without losing momentum, it genuinely feels like the right way to do it.



#### **Q: What does First Friday of the Month (FFOTM) mean to you?**

I tell prospects and customers about this perk, and they are always like, "Really?" It's a great way to reset for the month. Sometimes I'll do an hour in the morning to clear my inbox and then take the rest of the day. Other times, I take the whole day off. I've [also] used it for longer weekends, and I have been on some great short trips that otherwise wouldn't have happened.



#### **Q: What's something you've changed your mind about since joining?**

I've always been a fan of in-office culture, but working has really reaffirmed it. There's a level of collaboration and community-building that happens in person that you just can't replicate. Instead of sending a Slack, I can just peek over three desks and ask Andy [Head of Commercial Sales] a question. That kind of thing builds a really tight community, and you can feel it, both in San Francisco and in London.



#### **Q: What is one piece of advice you would give yourself on your first day?**

Don't be so proud about doing things independently. I'm someone who likes to jump in the deep end and figure things out on my own, but I was genuinely surprised by how willing everyone is to help you, regardless of team or function. I would have told myself to ask questions earlier and meet more people, rather than spending two hours trying to figure something out alone. There's still a balance: you should try to learn things yourself, but lean into the generosity of the people around you–you'd be surprised.



#### **Q: Why shouldn't you work at incident.io?**

The pace. If you thrive in a fast-paced environment with really sharp people, you're going to love it here. But if you're more used to a slower pace with a lot of structure, fully built docs, and clear guidelines for everything, it might not be the best fit. There's nothing wrong with that. We move fast, we care a lot, and that doesn't slow down.



#### **Q: What made you say yes to incident.io?**

I was literally on my way to backpack around Southeast Asia for six months. My plane ticket was already booked. Andy had reached out a month before I was leaving, and I thought: I'll take the conversation, and when I get back, maybe I'll have a door open. But going through the process, talking to the founders, the CRO, the AEs…you really get a taste for the calibre of people, impressive, professional, genuinely passionate. And then you learn about the customers–there's almost this zealous, cult-like following of people who love the platform. I thought it was too good to be true. I ended up cutting my Asia trip short and coming back. And it checked every box I had, and a few I didn't even know I had.



#### **Q: What advice would you give to candidates interviewing with us?**

It goes back to _Make it Magic_, our value. Think about what you can do to go above and beyond and really stand out. For my own interview, it wasn't just about completing the take-home exercise: it was about showing I genuinely cared about the craft. Whether it's your preparation, how you approach the brief, or the details in how you show up. Going that extra mile will land really well here because we all care about going the extra mile. Find a way to show that you really do.